Merc to hike all model prices up to 2 per cent
Bengaluru, Dec 04, 2015, DHNS:
Mercedes-Benz India on Thursday announced an upward revision of the price of its entire model range effective from January 1, 2016. The price increase would be up to two per cent, varying across the model range. The rising input cost led to the price revision of Mercedes-Benz products, the company said.
According to Mercedes-Benz India Managing Director and CEO Roland Folger, “Mercedes-Benz has been creating continuous value propositions for the Indian customers by offering the best products from our global portfolio in India. We have enhanced this value addition even further through our localisation efforts. However, with rising input costs, we are compelled to make some price adjustments to our product range to protect the investment of our customers.”
in the brand, maintain our premium brand positioning in the market, and sustain a profitable business.”
He added, “Despite the price increase, the smart and tailor-made financial offerings from Mercedes-Benz, like STAR Finance, STAR Agility, STAR Lease or Corporate STAR Lease, are specially designed for our discerning customers to drive home their dream Mercedes. These unique solutions provide benchmark value proposition, enabling a hassle-free purchase.
Similarly, our service programmes like STAR Ease, STAR Care, STAR Care Plus, and on-road assistance programmes further elevate the customer’s overall ownership experience.”
According to Mercedes-Benz India Managing Director and CEO Roland Folger, “Mercedes-Benz has been creating continuous value propositions for the Indian customers by offering the best products from our global portfolio in India. We have enhanced this value addition even further through our localisation efforts. However, with rising input costs, we are compelled to make some price adjustments to our product range to protect the investment of our customers.”
in the brand, maintain our premium brand positioning in the market, and sustain a profitable business.”
He added, “Despite the price increase, the smart and tailor-made financial offerings from Mercedes-Benz, like STAR Finance, STAR Agility, STAR Lease or Corporate STAR Lease, are specially designed for our discerning customers to drive home their dream Mercedes. These unique solutions provide benchmark value proposition, enabling a hassle-free purchase.
Similarly, our service programmes like STAR Ease, STAR Care, STAR Care Plus, and on-road assistance programmes further elevate the customer’s overall ownership experience.”
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